PRESS
FRAGRANCE'S AGENT PROVOCATEUR: “A flair for the provocative and a taste for alchemy. Featuring naturally derived ingredients, right down to the alcohol base."
"Fragrance's agent provocateur, with a flair for the provocative & a taste for alchemy."
THE MAKER OF FLOWER PORN ON THE MYSTERIES OF PERFUME: "Wildly imaginative, super sophisticated, and as clean as can be."
"Wildly imaginative, super sophisticated, and as clean as can be."
FIVE SUBTLE SCENTS FOR PEOPLE (LIKE ME) WHO HATE SMELLING LIKE PERFUME: “Intentionally subtle and meant to enhance your natural scent.”
“Subtle scents for people (like me) who hate smelling like perfume.”
15 FRAGRANCES MARKETED AS UNISEX: “Heretic's Dirty Grass mixes black pepper, lemon zest, hemp, and violet leaf, and offers purported relaxing properties."
“Dirty Grass mixes black pepper, lemon zest, hemp, and offers purported relaxing properties.”
7 FLORAL FRAGRANCES FOR WHEN YOU WANT TO SMELL LIKE SPRING: “Maverick perfumer Douglas Little poses one very unorthodox question..."
“Maverick perfumer Douglas Little poses one very unorthodox question..."
2020 MEN'S GROOMING AWARD WINNER: “overwhelmingly sensual, an attention grabber that stops people dead in their tracks."
"Dirty Vanilla, Winner of Esquire's 2020 Men's Grooming Awards."
14 FRAGRANCES THAT TAKE YOU CAMPING: “Dirty Grass: a dominant note of vetiver, which contributes to the smoky, beachy vibe…”
“14 fragrances that take you camping, featuring Dirty Grass”
ONE SEXY SCENT JUST IN TIME FOR THE HOLIDAYS: "An olfactory masterpiece that works for everyone."
"An olfactory masterpiece that works for everyone."
THE VAGINA CANDLE, DON’T KNOCK IT UNTIL YOU SMELL IT: “It’s celebrating the vag for the sexy flower it is.”
“The vagina candle: don’t knock it until you smell it.”
THE FRAGRANCE THAT PROVIDES INSTANT CALM: “I have a mild panic attack if it’s not nearby. I’m obsessed!”
“The fragrance that provides instant calm: Dirty Grass”
L.A. PERFUMER DOUGLAS LITTLE GOES THE NATURAL ROUTE: “Transforming the way consumers approach perfumery on the West coast.”
“L.A. perfumer Douglas Little goes the natural route.”
WHAT PERFUME TO WEAR TO BALANCE YOUR EMOTIONS, ACCORDING TO A NEUROSCIENTIST: "For a boost of energy, Heretic Parfum’s Smudge is the way to go."
"What perfume to wear to channel and balance your emotions, according to a neuroscientist."
I NEVER PROMISED YOU AN HERB GARDEN. 6 GREEN SCENTS FOR SUMMER: “Each 15ml bottle of Dirty Grass contains 150 milligrams of CBD.”
“Six green scents for summer: Dirty Grass”
THE BEST NATURAL AND ORGANIC PERFUMES: “Companies have no legal obligation to disclose what their fragrance is made from...”
“The best natural and organic perfumes...”
THE INDUSTRY'S 50 MOST FORWARD-THINKING EXECUTIVES: “A pioneer in natural fragrances, Heretic has made green not only chic, but super sexy.”
“A pioneer in natural fragrances, Heretic has made green not only chic, but super sexy.”
CHIC CBD BEAUTY PRODUCTS: “Heretic, the nonconformist perfume house best known for its unisex all-natural scents, injected cannabis oil into its latest scent.”
“Now you’ll be able to say your favorite scent has a function beyond smelling nice.”
MEET GWYNETH PALTROW’S PERFUME GURU: “Little’s creations are free of synthetic scents, phthalates and conventional alcohols.”
“Little’s creations are free of synthetic scents, phthalates and conventional alcohols.”
BEST SCENTS TO WEAR IF YOU WANT TO SMELL LIKE A CHIC FIREPLACE: “If you want a scent that’s designed to clear bad vibes, check out Smudge.”
“A scent that’s designed to clear bad vibes: Smudge.”
FRONT ROW TRENDS: FRUIT FETISH, featuring Dirty Lemon
“FRUIT FETISH: featuring Dirty Lemon”
THREE VISIONARIES OF CLEAN BEAUTY: “Heretic has garnered a prominent following for its intoxicating blends and risque branding.”
“Three visionaries of clean beauty share their morning & evening routines.”
VIOLET CHACHKI IS COLLABORATOR AND MUSE FOR NEW FRAGRANCE: “Dirty Violet is an eau de parfum with notes of violet leaf, jasmine sambac…”
“Violet Chachki has teamed up with Heretic on a new scent.”
BEAUTY EDITORS ON THEIR SIGNATURE WINTER FRAGRANCES: "Dirty Vanilla: This new bad boy from natural perfume brand Heretic is my current obsession."
"Beauty editors on their signature winter fragrances, featuring Dirty Vanilla."
WHAT IT’S LIKE TO MAKE A CUSTOM FRAGRANCE WITH GWYNETH PALTROW’S PERFUMER: “I have a seat beside Little at his fragrance organ...”
“What it’s like to make a custom fragrance with Gwyneth Paltrow’s perfumer...”
26 IRRESISTABLE PERFUMES: "Flower Porn: The ultimate escape scent—if your dream destination is a lush botanical garden just after the rain."
"Flower Porn: The ultimate escape scent—if your dream destination is a lush botanical garden just after the rain."
POWER FLOWERS: “Spring’s new spritzes of gardenia, peony, rose and iris add a whiff of gravitas with notes of pepper and bitter orange.”
“Power Flowers: Spring’s new spritzes of gardenia, peony, rose…”
THE MASTER OF FRAGRANCES LAUNCHES A NEW PERFUME: “Douglas Little talks about the invisible allure of perfumes.”
“The master of fragrances Douglas Little launches a new perfume…”
THE CLEAN BEAUTY MOVEMENT HAS EMBRACED PERFUME, BUT WHAT EXACTLY IS NATURAL FRAGRANCE? “Heretic is helping natural perfume shed its granola image.”
"Heretic is helping natural perfume shed its granola image.”
TRENDSETTERS AT WORK, HERETIC PARFUM: “Breaking the rules of fragrance with all-natural ingredient lists, non-gender specific scents and much more.”
“Breaking the rules of fragrance with all-natural ingredient lists.”
SUMMER 2019 FRAGRANCES THAT DON’T INVOLVE THE WORD "BEACH": “Dirty Grass features the intoxicating aroma of cannabis.”
“Summer fragrances that don’t involve the word beach.”
ULTIMATE BREAKDOWN OF THE BEST CBD PRODUCTS: “Heretic fragrances are handcrafted in Los Angeles and are made with non-synthetic ingredients.”
“The ultimate breakdown of the best CBD products”
FUNCTIONAL FRAGRANCE, THE LATEST SCENT TREND: “Dirty Grass uplifts your mood and imparts a sense of balance with every whiff.”
“Functional fragrance: The latest scent trend”
THIS SMELLS LIKE MY ORGASM CANDLE: “Paltrow and Heretic perfumer Douglas Little just teamed up for a second time to create a NSFW follow-up.”
“Paltrow and Heretic perfumer just teamed up for a second time…”
HOW TO FIND YOUR SIGNATURE SCENT ON THE INTERNET: “Heretic is a modern and sexy fragrance brand that contains 100 percent natural ingredients.”
“A modern and sexy fragrance brand that contains 100 percent natural ingredients.”