OVERVIEW

We at Heretic believe in transparency and privacy, and have instituted practices intended to protect and treat information about you, and that identifies you (“Your Information”) in a safe and reliable manner. This Privacy Policy describes some of those practices and will be updated from time to time to address the ever-changing landscape of information privacy. Please revisit this Privacy Policy to check on those changes.  By visiting our website and social media sites, you are consenting to the practices described in this Privacy Policy. 

THE INFORMATION WE COLLECT

When you interact with Heretic and its website and social media sites (the “Sites”), we may collect Your Information.  This may occur, for example, when you purchase our products, view or comment on our Instagram posts, listen to our podcasts, or watch one of our I AM HERETIC videos. 

Typically, we only collect Your Information through your activities on our website -- we do not typically obtain Your Information from public databases or other third parties.  And, we use Your Information for to further a legitimate interest of Heretic, such as to improve our Sites, to enhance your experience on our Sites, to better curate or develop our product line, and to respond to your requests and questions. 

Your Information includes contact details, like your name, address and phone number.  Your Information also includes electronic identifiers captured through computer use (like through cookies or web beacons) (“Electronic Information”). Electronic Information may take the form of IP addresses, geographic locations, your browser type and your operating system. You can disable some of this Electronic Information by modifying the settings in your browser.

Electronic Information is anonymous, and will remain that way unless you provide additional information to us in conjunction with the Electronic Information that connects the Electronic Information to you.  We do not, as a general rule, seek to match Electronic Information with identifying information unless you supplied it. For example, when you fill out a form on our website and leave us your name and contact information or purchase products, your Electronic Information will be connected to you, and may no longer be anonymous

MORE ON COOKIES, WEB BEACONS, AND ELECTRONIC INFORMATION

Cookies are small text files placed on your device when you visit Heretic’s Sites. We use cookies to gather Electronic Information so that we can recognize you and your preferences, enhance our Sites and collect analytical information for the benefit of our business. Our Sites use a mixture of session cookies (which expire with your browser session) and persistent cookies (which remain after your browser session expires) to deliver services efficiently and to enhance the experience of using our Websites. The only third-party cookies used by us are analytical/performance cookies such as Google Analytics that gather anonymized information.

Strictly necessary cookies are required for the operation of our Sites. They include, for example, cookies that enable you to log into secure areas of our Sites, use a shopping cart or fill in a form.

Analytical/performance cookies are used to provide us with statistical information about our Sites which we use to measure performance, improve our Sites, and better serve our customers.   For example, these cookies allow us to recognize and count the number of visitors to a particular page of our Site.  

Functionality cookies are used to recognize you when you return to a Site. This enables us to personalize our content for you, tailor our interactions with you and remember your preferences.

By using our Sites you agree that we can place these different types of cookies on your device. You may block most cookies by activating the settings on your browser that allow you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies you may not be able to access or use all or parts of our Sites. To opt out of being tracked by Google Analytics across all websites visit this site.

Web beacons are clear electronic images that can recognize your device, and then tie the device to certain heretic Sites.  For example, Heretic may place web beacons in marketing emails or other electronic messages that notify us when you click on a link in the email that directs you to one of our Sites.  Web beacons alone are also used by us to improve our Sites, improve your experience with our Sites, to gather information about use of our Sites, and other similar purposes.

DO NOT TRACK "DNT"

Because there is not yet a common industry standard or how to interpret browsers’ DNT signals, Heretic does not currently respond to browser DNT signals when interacting with our Websites.

SHARING YOUR INFORMATION

Heretic will not rent or sell Your Information to third parties without your permission. In fact, we typically do not share Your Information with any third parties except those that use it to help us run our business. For example, we may share our email address list with a company that helps us distribute Heretic emails. When we do share Your Information with third parties, we use reasonable efforts to have those third parties promise to use the Your Information only to provide services to Heretic, and in a manner consistent with our Privacy Policy.  Note that we do not consider a subsidiary, affiliate, or successor to be a third-party – we consider them to be part of Heretic.

We may use third-party services, such as Google Analytics, that collects, monitors and analyzes Your Information and Electronic Information.

In addition, we share anonymous, non-personal statistics or demographic information in an aggregated form (“Aggregate Data”) with third parties for research or similar purposes. Aggregate Data does not identify individuals. An example of Aggregate Data might be how many people purchased a particular type of perfume, or how many people visited a page of our Site.  The third-parties to whom we give Aggregate Data may be, for example, marketing partners or consultants, who may use the Aggregate Data to help us be a more successful business.

STORING YOUR INFORMATION

We are based in the United States, and we store digital information in the United States. If you reside outside of the United States and supply us with Your Information, please know that Your Information will be held in the United States.  We retain Your Information for as long as is reasonably necessary given the purpose for which it was collected, and only to further our legitimate interests in such information. 

Heretic is committed to protecting Your Information. To that end, we implement commercially reasonable physical, administrative and technical safeguards to help protect Your Information that is under our direct control from unauthorized access, use and disclosure. However, no system of electronic data collection, storage and retrieval can be made entirely safe and by continuing to use our Sites you acknowledge and accept that we do not guarantee that our Sites and practices are invulnerable to security breaches or immune from viruses, security threats or other risks.

SHARING DATA THROUGH SOCIAL MEDIA

We post on Heretic’s social media accounts (like on Instagram) so you can connect with us, enjoy our beautiful imagery, express your opinions about Heretic, and share information about us with others. If you use Heretic social media sites, we may collect Your Information through those Sites, and other third-parties (such as the Sites themselves) may also collect Your Information.  We consider any information you share through social media as public information.  If you do not want us (or others) to access information through social media, you must limit data collection and disclosure in the privacy settings of those Sites.  

THIRD PARTY SITES

Our Sites may provide links to third-party sites. Similarly, our Sites might be accessible from third-party sites.  The privacy policies and security measures of those third-party sites might differ from ours.  We are not responsible for the content, privacy policies, or practices of such third-party sites. External links are provided for convenience only and access to these links is at your own risk. We encourage you to review carefully the privacy policy of any web site you may visit.

MESSAGING SERVICE PRIVACY POLICY

This Messaging Service Privacy Policy explains how Heretic parfum (hereinafter, "Heretic Parfum," "We," "Us," "Our") collects, uses, and shares personal information about you in relation to Our text message marketing program (the "Messaging Service"). This Messaging Service Privacy Policy supplements Our Primary Privacy Policy. For more details, see the section titled "Primary Privacy Policy" below.

Changes to the Messaging Service Privacy Policy
We may revise this Messaging Service Privacy Policy from time to time in our sole discretion. If there are any material changes to this Messaging Service Privacy Policy, we will notify you as required by applicable law. You understand and agree that you will be deemed to have accepted the updated Messaging Service Privacy Policy if you continue to use the Messaging Service after the new Messaging Service Privacy Policy takes effect.

Personal Information We Collect
When you sign up for the Messaging Service, We collect personal information such as your name, phone number, and email address. When you use the Messaging Service to send or receive messages, We collect communications metadata (e.g., the time/date a message was sent or received) and the contents of any communications you send or receive via the Messaging Service.

We may also collect information about you using cookies or similar technologies on Our website or other digital properties. Cookies are small text files placed on device browsers that store preferences and facilitate and enhance your experience. Cookies enable personalization of your experience via the Messaging Service (e.g., sending you personalized text messages such as shopping cart reminders).

If you participate in a contest, sweepstakes, research study, or email survey associated with the Messaging Service, We will collect basic contact information and any other information you choose to provide in connection with these activities. We will also collect your personal information if you contact Us with questions about the Messaging Service or for customer service.

Use of Personal Information
We use your information to deliver, analyze, maintain and support the Messaging Service. We may also use your information to enhance the Messaging Service features and customize and personalize your experiences on the Messaging Service.

We may use your personal information to generate aggregated and/or de-identified information. Aggregated and/or de-identified information is not personal information and may be shared with any third party, including advertisers, promotional partners, and sponsors.

Sharing of Personal Information
We may share your personal information as contemplated in Our primary privacy policy, if you consent to Us doing so, as well as in the following circumstances:

• Third Parties that Help Provide the Messaging Service. We may share your personal information with third parties that help Us provide the Messaging Service (including, but not limited to, platform providers, phone companies, and other vendors who assist us in the delivery of text messages).
• Legal Requirements, Disclosures to Protect Us or Others. We may disclose any information We store associated with you to external parties if We, in good faith, believe doing so is required or appropriate to: comply with law enforcement or national security requests and legal process, such as a court order or subpoena; protect your, Our, or others' rights, property, or safety; enforce Our policies or contracts; collect amounts owed to Us; or assist with an investigation or prosecution of suspected or actual illegal activity.

 

Accurate Information
When you complete forms online or otherwise provide Us information in connection with the Messaging Service, you agree to provide accurate, complete, and true information. You agree not to use a false or misleading name or a name that you are not authorized to use. If, in Our sole discretion, We believe that any such information is untrue, inaccurate, or incomplete, or you have opted into the Messaging Service for an ulterior purpose, We may refuse you access to the Messaging Service and pursue any appropriate legal remedies.

Choices and Controls
Text messages may be sent via an automatic telephone dialing system. Consent to receive automated marketing text messages is not a condition of any purchase. You can opt-out of receiving further commercial text messages via the Messaging Service by responding to any of Our text messages with any of the following replies: STOP, END, CANCEL, UNSUBSCRIBE, or QUIT. For additional opt-out information, please review Our Terms of Service.

Customer Care
If you are experiencing any problems with the Messaging Service, please visit https://hereticparfum.com and submit the form with details about your problem or your request for support, or email concierge@hereticparfum.com.

Supplemental California Privacy Notice
This Supplemental California Privacy Notice only applies to Our processing of personal information via the Messaging Service that is subject to the California Consumer Privacy Act of 2018 ("CCPA"). The CCPA provides California residents with the right to know what categories of personal information We have collected about them and whether We have disclosed that personal information for a business purpose (e.g., to a service provider) in the preceding twelve months. California residents can find this information below:

 

Category of Personal Information Collected by Us	Categories of Third Parties Personal Information is Disclosed to for a Business Purpose
Identifiers	• Service providers
Personal information categories listed in Cal. Civ. Code § 1798.80(e)	• Service providers
Commercial information	• Service providers
Internet or other electronic network activity	• Service providers
Inferences drawn from other personal information to create a profile about a consumer	• Service providers

The categories of sources from which We collect personal information and Our business and commercial purposes for using personal information are set forth above and in Our primary privacy policy.

Additional Privacy Rights for California Residents

Individual Rights under the CCPA.
The CCPA provides California residents with the right to request:

• Access to Personal Information, including obtaining access to or a copy of your personal information.
• Deletion of Personal Information

If you are a California resident and would like to exercise any of your rights under the CCPA, please contact Us at concierge@hereticparfum.com. We will process such requests in accordance with applicable laws.

"Sales" of Personal Information under the CCPA. For purposes of the CCPA, unless otherwise stated in Our primary privacy policy, We do not "sell" personal information, nor do we have actual knowledge of any "sale" of personal information of minors under 16 years of age.

Non-Discrimination. California residents have the right not to receive discriminatory treatment by Us for the exercise of their rights conferred by the CCPA.

Authorized Agent. Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. To designate an authorized agent, please contact Us at concierge@hereticparfum.com.

Verification. When you make a request, We will ask you to provide sufficient information that allows Us to reasonably verify you are the person about whom we collected personal information or an authorized representative, which may include confirming the email address or phone number associated with any personal information We have about you.

Primary Privacy Policy
By signing up to receive text messages from us, you also agree to Our Primary Privacy Policy. This Messaging Service Privacy Policy is strictly limited to the Messaging Service and does not limit or restrict any other privacy policy(ies) that may govern the relationship between you and Us in other contexts.

EUROPEAN DATA SUBJECT REQUESTS

You have the right to contact us to review, correct or ask us to delete Your Information. To make this request, please email us at dataprivacy@hereticparfum.com. We will respond to your request as soon as reasonably possible. If you would rather contact us through regular mail, please do so at:

Heretic Beauty Inc.

Attention: Data Privacy Department

1330 Factory Place, Suite F105

Los Angeles, CA 90013
USA

You also have the right to lodge a complaint with the appropriate data protection authority.

CALIFORNIA PRIVACY RIGHTS

If you are a California resident, you have the right to request information from us regarding the manner in which we share certain categories of Your Information with third parties for their direct marketing purposes. Under California law, you have the right to request the following information, which you may do by emailing us at dataprivacy@hereticparfum.com:

• the business purpose for collecting or selling Your Information;

• the categories of information we disclosed to third parties for their direct marketing purposes during the preceding calendar year;

• the names and addresses of the third parties that received the information;

• and,if the nature of the third party's business cannot be determined from their name, examples of the products or services they marketed.

We may provide this information in a standardized format that is not specific to you.

LEGALLY COMPELLED DISCLOSURE OF YOUR INFORMATION

We may disclose Your Information if required to do so by law or in our good faith belief that such action is necessary to:

• comply with a legal obligation;

• protect or defend our rights, interests, or property, or that of third parties;

• prevent or investigate possible wrongdoing in connection with the Heretic website or social media sites;

• act in urgent circumstances to protect the personal safety of others; or

• protect against legal liability.

CHILDREN

Our Sites and products are not designed or intended for minors and we do not knowingly attempt to solicit or receive any information from children. If a child under 18 has provided us with their information, the parent or guardian should contact Heretic immediately at privacy@hereticparfum.com so we can delete such information from our files.

 

Thank you for reading our Privacy Policy.