BEYOND CLEAN

Working with 100% naturally derived ingredients, Heretic creates non-gendered fragrances that are free from synthetics, vegan, and never tested on animals. We blend these plant-based perfumes in non-GMO organic...

Working with 100% naturally derived ingredients, Heretic creates non-gendered fragrances that are free from synthetics, vegan, and never tested on animals. We blend these plant-based perfumes in non-GMO organic sugarcane alcohol rather than the industry-standard denatured alcohol. We’ve surpassed all industry standards of clean by handcrafting our scents with botanical materials such as essential oils, concretes and absolutes. These real botanical materials go far beyond simply non-toxic, bringing the vibrancy and wild beauty of nature to each of our fragrances. We believe you deserve to know exactly what you’re putting on your skin, so you'll always find the full list of ingredients disclosed for each of our fragrances. 

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BEAUTIFULLY DIFFERENT

We call ourselves Heretics because we’ve chosen to disrupt the status quo and do something different. We’re on a mission to show the sexier side of naturals, the...

We call ourselves Heretics because we’ve chosen to disrupt the status quo and do something different. We’re on a mission to show the sexier side of naturals, the dirty side of clean. We believe that nature is wildly provocative, and working with these authentic ingredients allows us to create complex fragrances that explore the unpolished version of these plants and flowers—from dirt to stem to petals, with all their organic imperfections and earthly beauty intact. We believe this approach results in a vastly different experience than what people are used to when wearing traditional synthetic perfumes.

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FUNCTIONAL FRAGRANCE

We’ve combined conventional perfumery with the therapeutic properties of natural extracts to create truly functional fragrances inspired by ancient traditions. We’re crafting fragrances as they were created hundreds...

We’ve combined conventional perfumery with the therapeutic properties of natural extracts to create truly functional fragrances inspired by ancient traditions. We’re crafting fragrances as they were created hundreds of years ago by artisan perfumers of the past—the witch doctors, outsiders, alchemists, the original heretics. Using naturally derived ingredients allows us to go far beyond the cosmetic department and explore the holistic aspects of what these plant essences can bring to our lives. Our fragrances harness the aromatherapy benefits of the powerful plant materials they contain, such as the calming effects of CBD or jasmine or the uplifting properties of citrus oils. What you smell is alive with nature’s power, and when our fragrances combine with your unique personal scent, olfactory magic happens.

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ON THE DL

“My mother was an avid gardener and used to drag me along with her to garden centers. To keep me from wandering off, she started a game with me — if I could remember the name of a plant by its scent, she'd give me a quarter. I LOVED this game (partly because it was fun and partly because I wanted all the quarters), and by the time I was seven I had a plant vocabulary that most adults don't have. Little did she know that this game would turn into a lifelong obsession.” - DL

Heretic Founder/Perfumer Douglas Little went on to study graphic design, and by the age of twenty was working in the beauty industry as a creative and product developer. His passion for plants persisted, and he began diving deep into the world of perfumery and studying with a natural perfumer. At the same time, he was beginning to question the beauty industry he was working in after seeing firsthand how potentially toxic many ingredients contained in these products were. This is where the motivation to start his own company began. He wanted to ignite people's passion for fragrance by showing them a different world of perfume — a natural one that comes with a true understanding of real plant essences and

“My mother was an avid gardener and used to drag me along with her to garden centers. To keep me from wandering off, she started a game with me — if I could remember the name of a plant by its scent, she'd give me a quarter. I LOVED this game (partly because it was fun and partly because I wanted all the quarters), and by the time I was seven I had a plant vocabulary that most adults don't have. Little did she know that this game would turn into a lifelong obsession.” - DL

Heretic Founder/Perfumer Douglas Little went on to study graphic design, and by the age of twenty was working in the beauty industry as a creative and product developer. His passion for plants persisted, and he began diving deep into the world of perfumery and studying with a natural perfumer. At the same time, he was beginning to question the beauty industry he was working in after seeing firsthand how potentially toxic many ingredients contained in these products were. This is where the motivation to start his own company began. He wanted to ignite people's passion for fragrance by showing them a different world of perfume — a natural one that comes with a true understanding of real plant essences and their powers. 

Fast-forward to 2010, Douglas was asked to speak on a panel about emerging trends in the beauty industry, where he was outspoken about his preference for natural fragrance vs. synthetic. A debate ensued in which he was told "natural perfumery is nothing more than the work of housewives and heretics." He promptly trademarked the name "Heretic" and began his bold journey to build the brand he envisioned. 

Frank Zappa said it best: Without deviation from the norm, progress is not possible. "I didn’t want to create a collection of ‘safe-synthetic’ or ‘clean’ fragrances, I wanted to create 100% natural fragrances. What’s the difference? Natural fragrance is a completely different experience than synthetic. It’s sheer, vibrant, and alive, and has the ability to go beyond the cosmetic department. Natural fragrance materials are exponentially more expensive than synthetics, harder to obtain, and more difficult to work with, however it was all of those reasons that led me to want to work with them and to share my crazy passion for these magical ingredients. I hope you enjoy the collection and always color outside the lines.” - DL

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