AUGUST TEA X HERETIC COLLABORATION
Heretic's newest scent for the fall season is Dirty Chai, a collaboration between artfully aromatic creators Heretic Parfum and August Tea that includes a rollerball perfume and a gourmet tea blend from August. At Heretic we've been fans of their delicious teas for quite a while. When we learned that the feeling was mutual, a collaboration was inevitable. Both brands approach our respective genres from a unique perspective, breaking the mold and reinventing sensory experiences. Dirty Chai was a wonderful challenge for us both, and we hope you enjoy the end result: a bold, modern, and indulgent take on a classic aroma.
Listen to our podcast episode with the duo behind August Tea, Aaron Shinn and Gina Zupsich, to learn more about the creation of Dirty Chai and dive into all the wonderful parallels between fragrance and tea making. Our podcast can also be found on Spotify or iTunes.
The video above is a short snippet from our conversation with Gina and Aaron. Listen to the full podcast episode below to hear more!
The Dirty Chai playlist is inspired by London in the late 60s, the sound of sitar and tabla in the air as you drink your chai with a shot of espresso.
