The ocean is a graveyard. For centuries, it has swallowed ships whole, devoured the lost and the damned, and sung lullabies of ruin in its ceaseless tide. Those who stand at its edge know it is not really blue, it is black—a fathomless chasm, glistening obsidian under a waning moon. 

As the last traces of daylight dissolve into the horizon the true denizens of Black Salt Beach make their way to the shore - the goths. They move like silhouettes against the phosphorescent tide, their feet sinking into the black volcanic sand. This is not the soft, saccharine powder of golden shores. No, this sand is forged from fire, born of eruption and destruction.

Our master perfumer has long sought to distill the essence of the beach at night in a ravishing summer fragrance. The result is Black Salt: A moody and mineralic scent that is more hypnotic than a mermaid. It opens with a sharp, spectral flicker of lime, bright as lightning over a storm-tossed sea. Eucalyptus follows, brisk and medicinal, like something dabbed on a wound no one speaks of. At its heart: spellbinding black water lily, blooming somewhere deep and lightless, untouched by sun or sentiment. Seaweed drapes the base like mourning lace, briny, green, and gently unsettling. It’s a fragrance for those who prefer their coastlines windswept and slightly haunted—the scent of shipwrecked letters and fog horns heard from unmarked shores. Wear it when you want to be remembered… vaguely, and with a shiver.

Our fragrances are gender-neutral and made for everyone.

APPLICATION: We use plant-based natural ingredients, which means our scents are light and sheer. To increase staying power, you’ll want to apply the fragrance periodically throughout the day.

LAYERING: We also encourage you to layer two to three Heretic fragrances not only to increase the overall intensity but to help you create your next signature scent. Choose heavy and lighter blends to layer together, spraying or dabbing the stronger scent first. View the “Layer With” section above for our perfumer’s recommendations.

RETURNS: We only accept returns for defective or damaged products. If you’d like to sample the fragrance first, we recommend you start with one of our Discovery Sets or take our Fragrance Finder Quiz for a personally recommended scent.

SHIPPING: At this time, we ship within the contiguous United States, the EU, and the U.K. To see our shipping zones, see our FAQ.  If you'd like to see if there is a retailer in your area, please use our store locator.

Free U.S. shipping on orders of $125 or more (a $10 flat-rate applies to orders under $125). For orders to the UK, a DHL Express flat-rate of £35 applies, and for the EU it is €35.