Grounding Hinoki wood blends with crushed herbs for an earthy and ethereal plant-based scent that’s a Japanese “forest bath” in a bottle. Natural ingredients plus safe synthetics.
TOP: Lemon, Cedar, Nutmeg, Thyme, Pine
HEART: Hinoki, Cypress
BASE: Elemi, Wormwood, Fir Absolute, Ambrettolide, Balsam, Frankincense
No phthalates • No parabens • No synthetic dyes • No formaldehyde • Vegan-friendly • Cruelty-free
Our handcrafted fragrances surpass all industry standards of “clean” with their plant-based ingredients blended in organic, non-GMO sugarcane alcohol. Dirty Hinoki is formulated with our proprietary blend of safe synthetics and naturally derived ingredients (which are 100% naturally derived as defined by ISO 9235 - Natural Aromatic Raw Materials Vocabulary). The result is a clean, exquisitely crafted perfume that is still vegan-friendly and non-toxic.
|SUGARCANE ALCOHOL||NON-DENATURED, NON-GMO ORGANIC SUGARCANE ALCOHOL||Organic Alcohol|
|TRIETHYL CITRATE||ESTER OF CITRIC ACID FROM CITRUS FRUITS / FUNCTIONAL ISOLATE||Naturally Derived|
|JUNIPERUS VIRGINIANA||SUSTAINABLE STEAM-DISTILLED RED CEDARWOOD OIL||Botanical|
|CITRUS AURANTIUM BERGAMIA||COLD-PRESSED BERGAMOT FRUIT OIL||Botanical|
|OXACYCLOHEXADEC-12-EN-2-ONE||AMBRETTOLIDE (MUSK NOTE)||Safe Synthetic|
|TETRAMETHYL ACETYLOCTA-HYDRONAPHTHALENES||WOODY NOTE||Safe Synthetic|
|CUPRESSUS SEMPERVIRENS||CYPRESS LEAF/NUT/STEM OIL||Botanical|
|CITRUS LIMON||COLD-PRESSED LEMON PEEL ESSENTIAL OIL||Botanical|
|CEDRUS DEODARA||SUSTAINABLE HIMALAYAN CEDAR WOOD OIL||Botanical|
|ABIES SIBIRICA||SUSTAINABLE STEAM-DISTILLED SIBERIAN FIR OIL||Botanical|
|ETHYL HYDROXYPYRONE||CARAMELLIC NOTE||Safe Synthetic|
|BETA-CARYOPHYLLENE||SPICY CLOVE NOTE||Naturally Derived|
|CEDRENYL ACETATE||WOOD NOTE||Safe Synthetic|
|CEDRUS ATLANTICA||SUSTAINABLE STEAM-DISTILLED ATLAS CEDARWOOD OIL||Botanical|
|BOSWELLIA CARTERII||FRANKINCENSE GUM EXTRACT||Botanical|
|TERPINEOL||PINE NOTE||Safe Synthetic|
|MYRISTICA FRAGRANS||NUTMEG KERNEL OIL||Botanical|
|CANARIUM LUZONICUM||ELEMI GUM NONVOLATILES||Botanical|
|ROSMARINUS OFFICINALIS||ROSEMARY LEAF OIL||Botanical|
|PELARGONIUM GRAVEOLENS||GERANIUM ESSENTIAL OIL||Botanical|
|THUJA OCCIDENTALIS||CEDAR LEAF OIL||Botanical|
|ZANTHOXYLUM PIPERITUM||JAPANESE PEPPER FRUIT EXTRACT||Botanical|
|ARTEMISIA HERBA-ALBA||WORMWOOD OIL||Botanical|
|PIMPINELLA ANISUM||ANISE SEED OIL||Botanical|
|ELETTARIA CARDAMOMUM||CARDAMOM SEED OIL||Botanical|
|THYMUS VULGARIS||THYME LEAF OIL||Botanical|
|ABIES BALSAMEA||SUSTAINABLE BALSAM CANADA EXTRACT||Botanical|
|PROPANEDIOIC ACID, 1-(3,3-DIMETHYLCYCLOHEXYL) ETHYL, ETHYL ESTER||FRUITY WHITE MUSK NOTE||Safe Synthetic|
|DIPROPYLENE GLYCOL||FUNCTIONAL / SOLVENT||Safe Synthetic|
|PENTAERYTHRITYL TETRA-DI-T-BUTYL-HYDROXYHYDROCINNAMATE||FUNCTIONAL / ANTIOXIDANT||Safe Synthetic|
|ISOPROPYL MYRISTATE||FUNCTIONAL / SOLVENT||Safe Synthetic|
What does it feel like taking a deep breath whilst standing in a wild Hinoki forest on Yakushima island, just off the coast of southern Japan? How are your five senses stimulated by the imposing 7,000-year-old trees growing all around you? Inspired by the ancient practice of forest bathing, or Shinrin-Yoku, our Dirty Hinoki fragrance was created to express the multi-sensory experience of clearing your mind and opening yourself up to the nature around you. Grounding and reassuring, yet with a fresh edge, this is a scent that harnesses both the power and the peace of an ancient woodland.
The smooth, citrusy and herbal notes from our sustainably sourced Hinoki wood runs through the top, heart and base of this fragrance, and is accompanied by cozy and reassuring sacred resins and cashmere as well as complex woody notes from cedar, elemi and balsam. The result is a perfume which exudes enduring strength, eternal elegance and refined proportions, while promoting a sense of safety and protection. Hinoki’s proven ability to alleviate anxiety and depression and soothe the nervous system makes it an especially powerful companion when we need to take a beat from our busy lives and remind ourselves of our primeval connection with the woods.
Like all of Heretic’s scents, Dirty Hinoki is a truly functional fragrance where we have gone to great lengths to ensure that the wearer’s physical and mental wellbeing are enhanced by their perfume of choice. In this instance, we’ve used shinrin-yoku as our muse and taken a deep dive into recent scientific studies about the benefits of forest bathing. The evidence shows that mindfully immersing yourself in this way can not only reduce blood pressure, lower the stress hormone cortisol, and improve concentration, but the phytoncides released by the trees may also boost the immune system.
GO TO OUR BLOG to learn more about forest bathing and listen to our podcast episode with Ben Page, forest therapy guide and expert on the topic of Shinrin Yoku.
Looking for some sonic inspiration? Check out or Dirty Hinoki playlist to get in the mood for some nature magic!
Our fragrances are gender-neutral and made for everyone.
APPLICATION: We use plant-based natural ingredients, which means our scents are light and sheer. To increase staying power, you’ll want to apply the fragrance periodically throughout the day.
LAYERING: We also encourage you to layer two to three Heretic fragrances not only to increase the overall intensity but to help you create your next signature scent. Choose heavy and lighter blends to layer together, spraying or dabbing the stronger scent first. View the “Layer With” section above for our perfumer’s recommendations.
RETURNS: We only accept returns for defective or damaged products. If you’d like to sample the fragrance first, we recommend you start with one of our Discovery Sets or take our Fragrance Finder Quiz for a personally recommended scent.
SHIPPING: At this time, we can only ship within the contiguous United States. We cannot ship to a P.O. Box. If you need to find an international retailer, please email us at firstname.lastname@example.org.
Free shipping on orders of $125 or more. Otherwise, a $10 flat shipping fee applies.
CENTERING & GROUNDING
Our fragrances harness the aromatherapeutic power of the plant materials they’re composed of. With Dirty Hinoki, you may discover a peaceful grounding effect in heart and mind from the Ayurvedic healing properties present in our natural ingredients.
The power of a Japanese forest to calm and refresh you.
Relieves stress and provides an energetic boost.
Ushers in mental clarity for a peaceful, relaxed state of mind.