FUNCTIONAL FRAGRANCE, THE LATEST SCENT TREND
“Dirty Grass uplifts your mood and imparts a sense of balance with every whiff.” - Haute Living
Once upon a time, the sole purpose of perfume was to mask body odor since bathing wasn’t seen as the daily necessity it is now. The first modern perfume (specifically fragrant oils blended in an alcohol-based solution) is believed to have been created for the Queen of Hungary in 1370. Fragrance as we now know it began to become popular among the masses in the mid-1700s, and the rest is history—or is it?
Sure, the path of perfume has been marked by several memorable trends over the past few decades—including unisex and “celebrity” scents—but there’s something new in the air: Functional fragrance. Unlike traditional perfumes that are all about making you smell good, the latest generation of scents are designed to help you feelgood, too. With a focus on essential oils that have been scientifically proven to influence our moods (and often lacking synthetic ingredients linked to allergies or headaches), functional fragrance can help you relax, de-stress or get energized—and smell great all at the same time. Here, a few options that may change the way you pick your perfume every day.
Heretic Parfum Dirty Grass
Innuendo aside, Dirty Grass is Heretic’s first functional fragrance, and as you may have guessed, full-spectrum hemp-derived CBD oil is among the ingredients. But let it be known, this is also an actual perfume with fresh, green and earthy notes of pink pepper, lemon, violet leaf and vetiver and a soft honey finish. Reminiscent of freshly-cut grass (as in the kind on your lawn), it uplifts your mood and imparts a sense of balance with every whiff.
GO TO THE ARTICLE to see the other functional fragrances featured.