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E! ONLINE

TRENDSETTERS AT WORK: HERETIC PARFUM

“Breaking the rules of fragrance with all-natural ingredient lists, non-gender specific scents and so much more." -E!

Ask yourself: When's the last time you really fell in love with a fragrance? Do you even think twice about what your scent says about you? Can you identify your signature scent? If you're like the majority, chances are that you have a sad collection of once worn celeb-endorsed fragrances cluttering your vanity.

But, lucky for all of us according to Douglas Little, founder of Heretic Parfum, we're currently in the midst of a fragrance revolution. To find out how he's breaking the rules of fragrance with all-natural ingredient lists, non-gender specific scents and so much more, read on.

READ THE FULL INTERVIEW HERE